Hello, my name is Frank Yoo and I'm a mobile UI designer and Photoshop samurai. I live in San Francisco and work in Silicon Valley. This is my portfolio.
(Click the images below for more detail)

My Yahoo! - Open Theme Builder

Lead UI & Visual Designer, 2008

We designed a theme builder and open API, that allows users to customize colors and images, as well as name and share their creations.

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My Yahoo! - Application Gallery

Lead UI & Visual Designer, 2008

Via our original "jaw" UI, users are presented with an inline app gallery and other editing controls to customize their page.

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My Yahoo! - Product Redesign

Lead UI & Visual Designer, 2007

Complete product redesign. Additional features included an inline content gallery, theme picker, and RSS reader.

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Yahoo! - Open Design Concept

UI & Visual Designer, 2007-2008

I created several early design concepts, exploring the presentation of open, 3rd-party apps and content on the Yahoo! homepage.

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Yahoo! - UI Optimizations

Lead UI & Visual Designer, 2007

We designed, tested, and implemented many enhancements to search, network navigation, content presentation, and revenue opportunities for the Yahoo! homepage.

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Yahoo! IM - Insider Exploration

UI & Visual Designer, 2006

Explored options to make the "Messenger Insider" launch screen more compelling in order to drive more network engagment.

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Yahoo! Personals - Homepage

UI & Visual Designer, 2005

Design emphasized our primary use-case, search. We also highlighted our value proposition and "How it works" to provide a soft landing and capture top-of-funnel, new-user engagement.

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Yahoo! Personals - Site Redesign

Visual Designer, 2005

Blue-sky design exploration to revamp a stale site design and drive more user engagement. Design exercise incorporated persona analysis, moodboards, early wireframes, desireability study, and visual explorations.

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Frank Yoo Portfolio v2

UI, Visual Design, Flash Development, 2005

This is the previous version of my design portfolio. I executed the design from concept to flash development.

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UM, Department of Physics

UI, Visual Designer & Developer, 2003

Created Department of Physics identity and website. I executed the UI design, front-end development, and back-end CMS integration

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UM, Department of Economics

UI, Visual Designer & Developer, 2003

Created Department of Economics identity and website. I executed the UI design, front-end development, and back-end CMS integration

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University of Michigan, College of LSA

UI, Visual Designer & Developer, 2003

Complete overhaul of College of LSA (the main undergraduate college at U of M). I led all phases of the project from concept to UI design, front-end development, and back-end CMS integration (Vignette, ASP, and SQL).

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Sally Linder, Artist

UI, Visual Designer & Developer, 2001

Site design and front-end web development for artist, Sally Linder's, portfolio.

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Kogi BBQ T-shirt designs

Freelance Designer, 2009

Three t-shirt contest submissions for Kogi BBQ (the Korean BBQ taco truck in LA).

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Castlemark Seating - Brochures

Freelance Designer, 2009

Using product photography and newly designed identity, I created product sellsheets and a tri-fold brochure.

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Castlemark Seating - Identity System

Freelance Designer, 2009

I created an identity system and business cards for Castlemark Seating. Multiple logo concepts, colors, and logotype alternatives were explored.

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My Yahoo! - T-shirt

Graphic Designer, 2007

Created a t-shirt for the project team responsible for the redesign of My Yahoo! (code-named "Chameleon").

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Panda T-shirt

Freelance Designer, 2007

This was a gift I designed and had printed by my good friend, Anthony, at Ape Do Good.

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Yahoo! Personals T-shirt

Graphic Designer, 2005

I created this t-shirt in two color schemes for the Yahoo! Personals product, UX design, and engineering teams.

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